But if they want contemporary fashion, the answer is no. “We’re hoping that Switzerland will negotiate with us on this important matter. The first draft of the official settlement was presented to Switzerland and can be read at the Visit Sweden website. The Swedes hope that people will learn to distinguish Switzerland's technological advancements, such as particle accelerators and luxurious watches, from Sweden’s natural phenomena that, instead of winding you up, help you wind down. Plenty of mass retailers are no more enlightened: Under the tenure of chief executive Mike Jeffries, Abercrombie & Fitch sold nothing larger than a size 10, with Jeffries explaining that 'we go after the attractive, all-American kid.'" Gunn even called out his own TV show, admitting that "Project Runway" has "not been a leader on this issue." 'No one wants to see curvy women' on the runway, Karl Lagerfeld, head designer of Chanel, said in 2009. Some haven’t bothered to hide their contempt. The overwhelming response is, 'I’m not interested in her.' Why? 'I don’t want her wearing my clothes.' Why? 'She won’t look the way that I want her to look.' They say the plus-size woman is complicated, different and difficult, that no two size 16s are alike. "I’ve spoken to many designers and merchandisers about this. But many designers - dripping with disdain, lacking imagination or simply too cowardly to take a risk - still refuse to make clothes for them." The timing of Gunn's column - published to coincide with the first day of New York City's Fashion Week - appears calibrated to capture the attention of his fellow industry professionals, who the TV personality charges with disinterest in - or hostility toward - women with larger bodies. There is money to be made here ( $20.4 billion, up 17 percent from 2013). There are 100 million plus-size women in America, and, for the past three years, they have increased their spending on clothes faster than their straight-size counterparts. The average American woman now wears between a size 16 and a size 18, according to new research from Washington State University. "But it has a lot of problems" - not the least of which is the dismissive attitude toward women deemed "plus-size," nearly 2/3 of all women in America. "I love the American fashion industry," Gunn wrote in the column.
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